Marketing is the key to building your brand, increasing customer loyalty, keeping ahead of your competition and, most importantly, driving sales.
Without marketing, your business is unlikely to succeed: it’s as simple as that. Marketing is an essential tool that helps you create and maintain demand, develop your reputation, keep your business relevant and acts as a communication channel for your target audience. Marketing also provides you with valuable insights to help you decide how to expand your business. There are several ways I can help with marketing activities, as outlined below:
Marketing and communications strategy
Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” A well-thought-out marketing plan or strategy is crucial to the success of your business. It’s effectively a road map that highlights the path you need to take to achieve your business goals. Without a marketing strategy, you could be losing out to your competitors, losing market share, losing sales and missing out on growth opportunities.
Need someone to manage your email campaigns, adverts, printed materials, giveaways, or events? I can project manage and implement your marketing campaigns, helping you to grow your business, while you focus on other matters.
Social media marketing
Having a solid social media presence helps you to connect with your customers/clients, puts you in front of key influencers and can directly increase your sales.
If you’re not active on social media currently, I can get your social media profiles up and running and help you grow your following. If you already have social media profiles set up but are struggling to find the time needed to create and post content or respond to comments, I can also take over the day-to-day management of them too. I’ll post a variety of content that’s creative, interesting, engaging and of course, relevant to your audience and your business objectives.
I’m also available for one-off projects, such as putting together a social media strategy, running a competition on different channels, or carrying out ad-hoc campaigns.
For more details on any of the above services, please get in touch.