It’s an overused phrase, but “Content is King” certainly rings true when it comes to grabbing the attention of your target audience, building loyalty and increasing your online presence. Putting together an effective online content marketing strategy for your business is just as crucial as your visual branding strategy, if not more so.
Content marketing isn’t about pitching your products or services to your customers and prospects. It’s about delivering useful, engaging and memorable content that your target audience appreciates. Think of it as an ongoing conversation, rather than the hard sell.
I can help you put together a content marketing strategy that reflects your brand values and what you want to communicate to your target audience. Then I can implement that strategy, creating content in various forms with the aim of increasing your website traffic and growing your following. My services include:
Blog posts
Blogs not only help engage your customers/clients; they make Google happy too. Search engines monitor how frequently websites are updated and use this information in their ranking algorithms. The more often you update your website with fresh content, the better your chances of it appearing higher in search results.
Throughout the last few years, I’ve written SEO-friendly blogs of between 500 and 2500 words about:
- Personal finance and investing
- Marketing
- Event management
- Exhibition management
- Worldwide travel destinations
- Health and fitness
- Jewellery making
- Historical places of interest
- Crafts
- Nutrition, and more.
I’m always looking for new subjects to write about, so why not set me a challenge?
Social media content
I can create snappy social media posts and graphics for all social media platforms, including Facebook, Twitter, Pinterest, LinkedIn, and Instagram. Need graphics creating for your social media header or profile image? I can help with those too.
eBooks and tutorials
A downloadable eBook can be a useful source of information for your customers/clients, and a nice giveaway if you want to encourage more newsletter or blog subscribers.
Online tutorials or guides, on the other hand, can do much to increase your website traffic and engagement levels.
Business writing
Need professional writing services for your business? I can create content for your company newsletter, business presentations, proposals, important emails, reports and more.
Video/podcast scripts
Incredible video content usually isn’t just about what’s being filmed; it’s also about what’s being said. I can craft a killer video script for you to help explain your product, service or mission.
To find out more information about my content creation services, please get in touch.
