Hayley Hemmings

Copywriting, content creation, marketing and social media services in Boroughbridge, North Yorkshire.

SEO article writer (Messente)

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Messente is a global business messaging platform based in Estonia. I’ve been working with Messente for several years now as a ghostwriter to create engaging, educational content for the company’s website. The content I create is usually about business marketing and communications and is written with SEO in mind to achieve high rankings in search engine listings.

Here are a few examples:

Want to get your website content ranking higher in search engines? Ask about SEO writing.

Content manager (Creative Entrepreneurs)

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One of my current clients is Creative Entrepreneurs, a first-of-its-kind membership programme designed to help creative businesses launch, grow and scale. As content manager, I’m responsible for all the articles in the Journal section of the Creative Entrepreneurs website. Some articles, such as listicles and interview-type posts, I research, write and publish. And other content I curate, edit and publish, making sure each piece reflects the brand’s writing style and tone of voice.

Here are a few examples of my favourite articles for this client:

You can see all my work for Creative Entrepreneurs here.

Screenshot of the Creative Entrepreneurs website.

Need help managing the content on your website or blog? Get in touch today.

Book editing (Rikki Kotecha)

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Rikki hired me to edit and rewrite his book, Lead Generation Machine. I went through it word by word, correcting grammar and spelling, and rewording and restructuring content to ensure the book flowed properly for Rikki’s professional target audience. Not long after Rikki launched his book in digital and print format, it reached Bestseller status on Amazon!

If you need help with editing eBooks, articles or any other type of content, I’d be happy to help. Get in touch.

Tech content – blog posts (Comparesoft)

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Comparesoft helps business software buyers shortlist and compare different types of asset management and asset tracking software. I was asked to write several blog posts about asset management software to help inform and educate potential buyers.

Here are a couple of my articles that you might like to check out:

Need help creating blog content about technology? Contact me with your requirements.

E-commerce marketing content creation and copywriting – (Firepush)

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Firepush is an automated marketing app for Shopify (e-commerce) stores. I was initially tasked with writing the copy for the Firepush website. Following that, I was asked to write several blog posts to inform online store owners as to how they can drive more sales through automated, omnichannel marketing.

Browse my articles here.

Content writing portfolio - ecommerce marketing

If you need help with copywriting for your website, or with blog post creation, please get in touch.

Marketing content – downloadable guides (The Oncrowd)

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I often undertake writing projects for The Oncrowd, a marketing agency. In this example, I was asked to write a series of mini downloadable guides for one of their clients, a group of leading event and exhibition trade product suppliers. The aim of these guides was to provide tips for exhibitors to help them get results from their exhibition stands at events.

Portfolio screenshot showing content creation for downloadable exhibition guides.

A downloadable guide can inspire and engage your target audience and make an interesting addition to your website! Get in touch if you need help creating one for your business.

Content creation services

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It’s an overused phrase, but “Content is King” certainly rings true when it comes to grabbing the attention of your target audience, building loyalty and increasing your online presence. Putting together an effective online content marketing strategy for your business is just as crucial as your visual branding strategy, if not more so. 

Content marketing isn’t about pitching your products or services to your customers and prospects. It’s about delivering useful, engaging and memorable content that your target audience appreciates. Think of it as an ongoing conversation, rather than the hard sell.

I can help you put together a content marketing strategy that reflects your brand values and what you want to communicate to your target audience. Then I can implement that strategy, creating content in various forms with the aim of increasing your website traffic and growing your following. My services include:

Blog posts

Blogs not only help engage your customers/clients; they make Google happy too. Search engines monitor how frequently websites are updated and use this information in their ranking algorithms. The more often you update your website with fresh content, the better your chances of it appearing higher in search results. 

Throughout the last few years, I’ve written SEO-friendly blogs of between 500 and 2500 words about:

  • Personal finance and investing
  • Marketing
  • Event management
  • Exhibition management
  • Worldwide travel destinations
  • Health and fitness
  • Jewellery making
  • Historical places of interest
  • Crafts
  • Nutrition, and more.

I’m always looking for new subjects to write about, so why not set me a challenge?

Social media content

I can create snappy social media posts and graphics for all social media platforms, including Facebook, Twitter, Pinterest, LinkedIn, and Instagram. Need graphics creating for your social media header or profile image? I can help with those too. 

eBooks and tutorials

A downloadable eBook can be a useful source of information for your customers/clients, and a nice giveaway if you want to encourage more newsletter or blog subscribers. 

Online tutorials or guides, on the other hand, can do much to increase your website traffic and engagement levels.

Business writing

Need professional writing services for your business? I can create content for your company newsletter, business presentations, proposals, important emails, reports and more.

Video/podcast scripts

Incredible video content usually isn’t just about what’s being filmed; it’s also about what’s being said. I can craft a killer video script for you to help explain your product, service or mission.

To find out more information about my content creation services, please get in touch.

Social media management – The Decorating Centre

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I’ve been working with The Decorating Centre since 2016 to manage their social media channels and increase brand awareness and engagement with DIYers and decorators in the local area. My work includes developing The Decorating Centre’s online content strategy, creating and publishing shareable images, gifs, videos, text posts, and articles, and running social media advertising campaigns and competitions.

I monitor, moderate and respond to audience comments and undertake regular evaluation and reporting to see what type of activity is performing well for the client.

Find out more about my social media management services here.

Copywriting services

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Freelance copywriter in Boroughbridge North Yorkshire

Copywriting is all about words that convert. It’s a fine art that has the power to make a prospect take action. If you want to get more sales and quality leads for your business, you need to be looking very closely at what words you have on your website, your adverts, your social media copy and your printed promotional materials.

I’ve dedicated many years to the art of copywriting. I use proven techniques to write convincing, persuasive content that attracts attention and gets the desired reaction. 

I’m also well-versed in SEO, which means I’m able to write SEO-friendly copy that Google (and other search engines) will appreciate. Not only that, but I know how to write scannable copy that can be absorbed quickly – as that’s what busy people today need when they’re searching for information online.

Best of all, by hiring me as your professional copywriter, I’ll be able to save you lots of time in the long run. You won’t have to worry about incorrect spellings, poor grammar, or badly formatted text. I can help you get your message across to your target audience in a clear way and in a tone they’ll resonate with. 

If you’re investing money into getting a new website or running an advertising campaign, don’t allow your copy to fall by the wayside. Even the most amazing design can fail miserably without stellar copy alongside it!

Interested in hiring me to write your web copy, email campaigns, adverts or printed materials? I’d love to discuss your requirements with you – please get in touch.

  • Testimonial: SEO article writingTestimonial: SEO article writingMessente (via Upwork)

    "Our partnership with Hayley has lasted years, and it's never felt like a drag. She learns and adapts fast and, most importantly, thinks along. I can just hand over the writing task, and she will do the rest."

  • Testimonial: Content Writing on FitnessTestimonial: Content Writing on FitnessUpwork Client
    "I am very happy with the quality of work Hayley completed for the content writing project, which was delivered to agreed deadlines and budget. Hayley provided well-researched content that is engaging to read, and she supplied well-thought-out topics to write content for. Her communication was very good, as well as her writing skills, and I enjoyed working with her on the project. Overall I would definitely hire Hayley again in the future for future projects."
  • Testimonial: Book editingTestimonial: Book editingRikki Kotecha

    "Hayley is highly professional in her work and has been a joy to work with. She went through my entire book rewriting it with correct grammar and made the sentences, structure, and paragraphs flow for the professional audience I am writing to. It's clear that she is an expert in writing high-end content. She went over and above by lending her experience in book writing by giving additional comments on what else to add in that would make the book better. She is also knowledgeable in the Digital Marketing sector and is up to speed with the latest terminologies used, which meant that she grasps the concepts and edited the book with the correct meaning. She's always responding back fast and letting you know exactly where she is with her work and expected time frames and always delivered on her promises. Highly recommend her work and will be using again."

  • Testimonial: Blog content related to real estate investmentTestimonial: Blog content related to real estate investmentUpwork Client

    "Hayley's detail and work ethic were extraordinary. She put in a lot of effort researching the topics for us at a very detailed level. Hayley always communicated well with us and kept to strict timelines."

  • Testimonial: Blogs, press releases and mini downloadable guidesTestimonial: Blogs, press releases and mini downloadable guidesBeth, The Oncrowd

    "Working with Hayley is always a pleasure. We've used Hayley for a range of content pieces for various clients including press releases, blogs, and mini downloadable guides. She is very good at adapting her writing style, meeting deadlines and we were always very confident that even with little knowledge on a client or industry she could produce an excellent piece of content that our client would be pleased with."

  • Testimonial – Social media marketingTestimonial – Social media marketingSimon Cooper, Managing Director, The Decorating Centre

    "Our experience of working with Hayley has been completely top-notch from beginning to end. We appreciate her attention to detail and creative approach to bringing new ideas to our social media presence. She has a great “can do” attitude and has lived up to our expectations in everything she does for us at The Decorating Centre, Wetherby."

  • Testimonial: Copywriting for various clients of a web design agencyTestimonial: Copywriting for various clients of a web design agencyGarry Stewart, It’seeze York & Harrogate

    "Hayley is someone I can rely on totally to produce excellent website copy for my clients. She consistently produces a high standard of work and I’m always delighted to hear back from my clients how easy she has been to deal with and what a pleasure she is to work with. This not only reflects well on my business but also shows what a dedicated and talented professional Hayley is. I have no hesitation in recommending Hayley as a writer and hope more of my clients will benefit from her website copywriting skills."

  • Testimonial: Copywriting for digital productsTestimonial: Copywriting for digital productsUpwork Client

    "Perfectly executed."

  • Testimonial: Blog content for a workout and weight loss websiteTestimonial: Blog content for a workout and weight loss websiteUpwork Client

    "Very good writer and will hire her for the long term. Thank you for your good job!"

  • Testimonial: Blog writing, SMM and email campaigns (crafts industry)Testimonial: Blog writing, SMM and email campaigns (crafts industry)Upwork Client

    "It's been a pleasure working with Hayley again. She is very professional and delivers great quality work."

  • Testimonial: Financial planning articleTestimonial: Financial planning articleUpwork Client

    "Great Upworker - we'll be working together again in the near future!"

  • Testimonial – Landing page content for the water sports sectorTestimonial – Landing page content for the water sports sectorUpwork Client

    "We co-operated with Hayley on content for our landing pages. She delivered her work quickly and well on time and the communication was always easy."

  • Testimonial: Blog content related to the alcohol industryTestimonial: Blog content related to the alcohol industryUpwork Client

    "Great skills and communication! I would definitely rehire her again for more services."

75 +447793 868000
contact@hayleyhemmings.com
www.linkedin.com/in/hayleyhemmings




Photos by Lucy White Photography.
Café photoshoot location: Bowe & Co.