I’m a wordsmith, award-winning blogger, marketer, and entrepreneur from Boroughbridge, North Yorkshire, in the UK. I help businesses all over the world with their marketing goals and content requirements. My work includes copywriting, blog writing, business writing, email marketing, social media management, and marketing consultancy.Read about my professional experience below.
I started my working life in a business administration job, before deciding to embark on a marketing career. I worked for a food manufacturer, and later for a construction supplies company, as a Marketing Assistant for a couple of years, while working towards my marketing qualifications.
During that time, I gained experience in developing branded materials, such as printed brochures, flyers, and adverts, plus competitor analysis.
Fast forward a few years, and…
In 2003, I began working as a Marketing Executive for a public sector organisation in the field of education. There, I worked on many different marketing campaigns, promoting school leadership training. I devised marketing plans, implemented them, and evaluated them. Then my career took a change in direction.
A stint in event management
While working for the same organisation, I transferred into an event management position, which involved organising large-scale conferences and exhibitions for school leaders. I’ve always been a stickler for attention-to-detail and so this job suited me down to the ground. In this role, I worked with movers and shakers, liaising with the board of directors, celebrity keynote speakers, Members of Parliament and other key influencers. I learned about all about professional responsibility, quality, and what delivering excellence really means.
Becoming an influencer through blogging
I was happy with my job, but I’d always wanted to set up my own business doing something I loved. However, I didn’t know how to get started. Then in 2010, I came across an article about the benefits of blogging and becoming an influencer. The main benefit that caught my eye was the possibility of making money online! I was on maternity leave with my daughter at the time and was looking for smart ways to make money from home.
I had always enjoyed writing, so I decided to set up a blog of my own, on the topic of personal finance. Turns out, blogging was the best thing I ever did. It enabled me to learn many new skills. I became proficient in WordPress web design for one. I developed my social media skills across different channels. I learned how to write, format and publish eBooks on Amazon.com (and consequently had a bestseller in the personal finance category). I learned about how Search Engine Optimization (SEO) and how to influence my website’s search engine rankings.
That blog was a resounding success. I created a valuable income stream with it and I achieved recognition from the industry (2016 Money Blogger of the Year). But most importantly, blogging opened other doors for me. I began to get approached by companies who wanted me to write about personal finance for them. It wasn’t long after that when I sold my blog, started writing compelling content on other topics/niches and began offering social media and marketing services too. The rest, as they say, is history.
Interested in my content creation services or need help with marketing? Get in touch today.